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Mistake: "My content isn't ready, but I want to start building my website anyway."
Correction: To avoid wasting precious time and resources, get everything ready before you start to build.
Myth: "If I build it they will come."
Debunked: Your website is only a piece of your marketing strategy. You still need to get people to go to it.
Misconception: "A really cool flash animation on the home page will increase traffic to my site."
Reality: Most visitors will not appreciate being saddled with unnecessary hoops to jump through and excessive download times.
Mistake: "I want to put everything on the home page."
Correction: Make sure your information will be found and used by organizing it and limiting the choices per page.
Misconception: "People want to read my life story."
Reality: Check your ego at the door. Almost nobody wants to know your personal history; they want to know about your products and services.
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